Among all the internationally renowned exhibitions to be held this year, Furniture China and Maison Shanghai are the lucky ones that currently not being push for delay by the COVID-19 pandemic. The coming 26th China International Furniture Expo is confirmed to keep its original dates, taking place from 8-12 September at SNIEC in Shanghai, in conjunction with Maison Shanghai 2020 from 8-11 September at SWEECC.
Although the exhibition dates are unaffected, how to face the challenges brought by COVID-19 crisis and maintain sales performance have become increasingly concerned across the entire furniture industry. It is without saying that the international market is in counter with a harsh time to grow. Under such circumstance, call for digital solutions stands front among the other possible ways in order to keep business alive and restored.
The shift to bring physical exhibition online and manage trade digitally provides show organizers an encouraging strategy in face of the pandemic. Furniture China, the leading international trade fair, is actively taking actions to bring back confidence for global furniture marketplaces.
Dual Platforms to Conduct the New Force for Export Trade
Launch of the Digital Trade Show in Parallel with its Physical Exhibition
Based on relatively matured online platform towards furniture trade, the organizer devotes to launch the Digital Trade Show for its upcoming edition of Furniture China, with aim to help exhibitors facilitate export sales and connect business relationships through effective networking with international markets.
“The domestic market is sure to be focused during this time,” said Mr. Wang Mingliang, founder and director of the Shanghai Sinoexpo Informa Markets, “while the new technology adopted to digital platform is the true next step to connect international markets.”
The Digital Trade Show program lifts information traffic faster and smoother, transferring the cost to profit value. As planned, the Digital Trade Show will select estimated 1000 high-quality brands doing export business to showcase online for 3 months throughout August till the end of November 2020. Under this program, each of the participating suppliers are entitled to have an exclusive online showroom where they can decorate with texts, videos, and product pictures. Trade buyers who are interested in certain piece of products are easily to submit RFQs and contact suppliers on the portal. Vlog, video meeting, fair dynamics and industry news will also be accessible on this platform, making it a perfect destination for buyers who pursue a high efficiency for sourcing among a large product pool.
Offline Exhibition: Furniture China 2020 Extends to 5 Days
Despite online trade fair as supplementary, Furniture China 2020 remains on agenda in September. “Physical exhibition plays an irreplaceable role in the furniture and home furnishing industry with its focus on the in-person experience.” said Mr. Wang Mingliang. With over 26 years of expertise in organizing large-scale furniture exhibitions, he has been much aware of the importance of offline exhibitions contributing to furniture trade business.
Following its planning, Furniture China 2020 is going to open for 5 days, trying to provide more time for exhibitors to meet clients and make trade deals. So far there’s only a slight change on the hall arrangement as some foreign exhibitors are unable to show up on-site due to current global travelling restrictions. But the organizers are doing best to minimize negative impacts from the pandemic.
As always, Furniture China 2020 welcome all traders to engage, whether through digital portal or at the fairground, to continue this annual feast among furniture industry worldwide.