Maria Baldin has been appointed the new Director of Communications and Sustainability at Södra. She will assume her position on 1 January 2018 and will be a member of Group Senior Management, reporting to President and CEO Lars Idermark.
Maria Baldin is 50 years old and most recently served as the Head of Communications and Sustainability Officer at Siemens Sweden. She has previously worked at Bewator, Comex Electronics and Bennett BTI Nordic. Maria has extensive and broad experience with a clear business focus. The company’s intention with the recruitment of Maria is to group together communication and sustainability under a single management function, and thereby further intensify focus on Södra’s strategy. Maria will assume her new position on 1 January 2018.
“Maria Baldin has an industrial background with strong skills in communication and sustainability and a commercial focus. This will benefit Södra’s continued efforts to strengthen our competitiveness, growth and long-term profitability,” said Lars Idermark, President and CEO.
“I am looking forward to working for Södra and my choice was guided by the sense of Södra as a stable company with strong values and a well-defined sustainability profile, underpinned by a high level of expertise. Clear targets, strategies and plans are in place that outline how Södra will show the way in communication and sustainability,” said Maria Baldin,
Roine Morin, who has served as a highly competent Sustainability Director for many years, will gradually reduce his work load in 2018 and subsequently retire.
“I would like to express my thanks to Roine for his fantastic work in advancing Södra’s environmental and sustainability agenda to the leading position that it now has,” said Lars Idermark, President and CEO.